SEEDS is a nonprofit organization founded by a group of egg donation and surrogacy agencies, whose purpose is to define and promote ethical behavior by all parties involved in third party reproduction. SEEDS, which stands for the Society for Ethics in Egg Donation and Surrogacy, carries out its mission by working with ART professionals to create a unified voice and develop and issue ethical standards for the various aspects of third party reproduction. We have currently developed several standards, and many more are planned. Our goal is to reach a wide audience of agencies and ART professionals and hear their opinions and input about industry standards. Ideally we will come to industry-wide agreement on the standards.